ISC Assists in Development of JAAPA Supplement

JAAPA_cover.jpg

A supplement to the Journal of the American Academy of Physician Assistants - April 2010

HAE Manuscript: Zero to Published in 7 Months

HAE_Weis_PostGradMed_11_2009_small.jpg

Manuscript developed and published within 7 months. Clinical Review of Hereditary Angioedema: Diagnosis and Management


Publication Planning

Publications play a key role in developing the clinical understanding of therapeutic options and treatments. This is true for both products in development as well as those already on the market. Developing a comprehensive publications plan that addresses all key objectives for the product is an essential step toward achieving success in this vital communications platform. At ISC we have years of experience in developing complete publication plans from inception to completion.

When developing Publication Plans, ISC focuses on five key objectives:


  1. Address audience information needs
  2. Adopt a consistent message-driven approach
  3. Maximize "noise" within the appropriate market segments
  4. Generate 3rd party endorsements - advocates
  5. Controlled presentation / publication of the supporting data


Following these objectives, ISC ensures that all communication surrounding the featured clinical discussion are properly focused and presented. This attention to detail ranges from the initial discussions held with authors through the publication of the data in the targeted journal, and continues in support of how the data is presented at congresses via abstracts, posters and live presentations.

Developing a Publications Plan is matter of understanding the numerous details that are involved. Ensuring that these details are not overlooked and that clinical messages are consistently conveyed is what years of experience and dedication can provide our clients. Let ISC help you develop a Publications Plan that truly supports your product and learn how our nine-step approach can make the difference in the success of your clinical communication activities.

Some of the recent publications supported by ISC are featured in the gallery below.