The essential element of any strategic communication plan is the point where the underlying strategy materializes through tactical execution. The tactical steps executed in support of a publications plan will vary depending on a host of factors related to the product, drug class and/or market conditions.
Examples of tactical steps executed in support of a publications program include:
Congress Activities
The use of abstracts, oral presentations and posters at Congresses and other professional medical society even are tried and true methods for presenting key data to targeted audiences. These focused communications are an excellent means to delivered specific data points / messages as called for in the strategic communications plan.
Event Support
The data generated from clinical studies and presented via publications often benefits from further dissemination through additional venues such as events. These activities include traditional "live" events such investigator meetings, symposium and advisory boards, as well as both live and archived web-based activities. Please see the EVENT MANAGEMENT page of this web site for further information.
Target Audiences
Publication plans are designed to reach all target audiences identified in the overall strategic communication plan. The clear identification and mapping of these audiences plays an essential role in ensuring that data vital to these clinicians is appropriately presented, clearly understood and well supported. Please visit the PUBLICATIONS EXPERTISE page of this site for further information.
Journal Selection
As part of the focused effort to reach the identified target audiences, the selection of the proper corresponding medical journal to present the data is vital. A host of aspects must be considered when selecting a specific journal (circulation, impact factor, rejection rate, time to acceptance, time to publication, etc.). Chief amongst these is the overall timing of the publication. Please visit the PUBLICATION PLANNING page of this site for more information on the ISC approach.
